The Pokémon Company International manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. The company's mission is to delight fans through excellent products and meaningful experiences, helping to make the world a better place by creating opportunities to bond and grow through shared journeys and friendly competition.
The Pokémon Company International operates globally, with core values centered around passion for Pokémon, dedication to quality, challenging the expected, building relationships, integrity and respect, and delighting customers.