Startup Guide is a publishing and media company that produces guidebooks and content to help entrepreneurs navigate and connect with different startup scenes worldwide. Founded by Sissel Hansen in 2014, the company has created books for over 60 cities and regions across Europe, the Middle East, Asia, Africa, Latin America, and the US.
Each guide is developed in collaboration with local city partners and advisory boards to ensure accurate, trustworthy, and community-driven content. The guides feature entrepreneur stories, interviews with local experts, curated startup lists, coworking spaces, programs, and investor insights, serving as practical resources for founders and innovators.
Beyond the guidebooks, Startup Guide organizes events like the Startup Guide Summit and Impact the Future, runs the Impact Index platform to highlight impactful startups, and offers consultancy services through Connect. The company also launched The Explorer Series, a pocket-friendly guide series aimed at entrepreneurs, digital nomads, and startup talent exploring global ecosystems.