Spiceworks Ziff Davis (SWZD) powers Authentic Connections™ for B2B tech vendors with insights and solutions that enable them to navigate a complex buying journey. We leverage a unique combination of first-party and third-party intent with firmographic and technographic data for unmatched visibility and valuable context into evolving buyer needs.
Our key competitive advantage is in our owned and operated network of Community, Tools, Apps, Content, Research and Demand Gen brands. A division of Ziff Davis (NASDAQ: ZD), SWZD is a global leader in intent-backed, full-funnel marketing solutions that fuel pipeline and revenue growth for B2B sales and marketing organizations.
Spiceworks Ziff Davis was formed by the combination of Spiceworks and Ziff Davis B2B. Spiceworks is a global marketplace connecting the technology industry, providing tools and insights IT buyers use to research, buy, and manage technology. The Spiceworks Community is the largest, most unique IT community of its kind, where millions of IT professionals and thousands of tech brands collaborate annually.
Ziff Davis B2B is a global market leader in omnichannel demand generation, known for its trusted media network, thought leadership, and industry-specific content. By combining proprietary behavioral data, actionable intelligence, and comprehensive marketing solutions, Ziff Davis B2B helps customers reach buyers at every stage of the buying journey.