SO! is a digital agency based in Bangkok, Thailand, operating as a collective of strategists, creatives, producers, and media planners. The agency brings together all digital marketing expertise under one roof to create measurable, high-impact campaigns for brands across diverse industries.
Specializing in full-service digital marketing, SO! offers a 360° approach that includes performance media, branding, creative production, KOL and influencer campaigns, OOH advertising, and event production. The agency emphasizes data-driven strategies with clear KPIs such as ROAS, CPM, and sales lift, ensuring results go beyond vanity metrics.
SO! works directly with brands, local and international agencies, and government sectors, serving clients across 15 industries including banking, automotive, FMCG, beauty, tech, and hospitality. With a fast-paced, integrated team model, they can turn insights into campaigns within a week, delivering work that is both impactful and unmissable.
Since 2024, SO! has shipped over 66 projects and earned the trust of 100+ brands. Their work spans from IPO press programs and TVCs to large-scale events and mobile OOH campaigns, consistently achieving strong performance benchmarks—such as an 8× ROAS on TikTok for a plant-based brand.