ShopriteX is the Shoprite Group's digital innovation hub, dedicated to advancing a 'Smarter Shoprite' through data, technology, and talent. By merging data science and technology, ShopriteX aims to save customers time and money through innovation and frictionless, personalized shopping experiences.
With access to one of Africa’s richest customer data sets — including over 1 billion customers served annually and more than 29 million Xtra Savings members — ShopriteX drives customer-centric retail innovation at scale. Key initiatives include Sixty60, an award-winning 60-minute grocery delivery service, and Rainmaker Media, a precision marketing agency connecting brands to shoppers with data-driven insights.
