Rick Steves' Europe is a multi-faceted travel company dedicated to inspiring, informing, and equipping Americans to have fun, affordable, and culturally enriching trips to Europe. The company's mission centers around promoting immersive travel experiences that go beyond typical tourism, encouraging travelers to engage deeply with local cultures and communities.
Its primary business is the design, marketing, and management of guided European tours, which are crafted to provide authentic and educational experiences. In addition to tours, the company produces a public television series and radio show, publishes a wide range of travel guidebooks, and maintains an extensive travel website with practical tips and community forums.
Rick Steves' Europe also offers travel classes, publishes newsletters, and markets an exclusive line of travel gear. The company emphasizes social responsibility, sustainability, and inclusiveness, striving to create a welcoming environment for all travelers and staff. With a strong digital and media presence, it continues to be a trusted resource for American travelers exploring Europe.