Understanding Canadians’ media consumption: who, what, where when and how we watch or listen. Numeris is a leading data company providing audience data and insights capturing media behaviours in a cross-media world for the Canadian media industry.
As a not-for-profit Joint Industry Committee (JIC), Numeris leads the development and delivery of audience measurement solutions answering the needs of the Canadian media industry and aligned with global standards. The company designs and delivers best-in-class audience measurement solutions specifically developed to offer a complete understanding of video and audio audience behaviours, by platform and device.
Fully compliant with Canadian privacy and data protection laws, Numeris uses sophisticated data tracking and measurement technologies to holistically measure linear and digital consumption by demographic, market and device. It provides transparent, standardized and relevant characteristics of audience behaviours to better inform mixed media planning, audience targeting and content optimization.