New Frontiers is your local full-service supermarket. We’re here for fresh produce, natural groceries, prepared foods, full-service deli and meat, wellness products, and more, with an emphasis on local and organic whenever possible.
Good food, good people, and a store that cares.
The seed of New Frontiers began in the common enthusiasm of its founders to create an environment in which everyone involved—customers, Team Members, and suppliers—could make positive, healthy changes in their lives. Founded in 1987 in Salt Lake City, Utah, the company has evolved into a marketplace focused on community, well-being, and growth.
While much has changed since our beginnings, one thing that hasn’t changed is that we continue to strive to create an environment where all the people we associate with can grow in ways which will bring them a greater sense of well-being.