Merlin owns and operates a unique global portfolio of brands and iconic assets which is highly diversified across geography, attraction type and audiences.
The strength of this portfolio enables us to offer compelling propositions that appeal to every family: those with young children, teenagers, young adults and older adults. This ranges from immersive indoor rollercoasters to imaginative play and themed events throughout the year, giving customers more reasons to visit. We continue to adapt and innovate in the evolving landscape of consumer trends and expectations.
We partner with leading third-party IP owners to develop affordable, immersive experiences which connect people with the brands they love – and bring them to life, in the right places, with world class creativity, innovation and engineering.
Our purpose is to bring every family closer through play, in support of our vision to be the world’s most loved family escape.