YuMe Toys (part of the Maxx Group) is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush, surprise capsules, and other toy lines, which have gained strong momentum in North America, Europe, the Middle East, and Asia since 2018. The YuMe brand designates the highest quality soft and hard toys/ collectibles featuring popular entertainment and pop culture brands such as, Netflix - Stranger Things, Squid Games, Sanrio - Hello Kitty & Friends, Disney, Warner Bros - Wizarding World, DC Comics, Hasbro - Transformers, Crunchyroll - Jujutsu Kaisen, Solo Leveling, Kaiju Number 8 and many others.
