Loop is a subscription platform built for Shopify brands to power epic subscription experiences that customers love. The company focuses exclusively on subscriptions, offering a comprehensive solution for acquiring, retaining, and managing subscribers.
Founded in 2021 and 100% bootstrapped, Loop has grown to serve over 4,000 brands and manage more than 8 million subscribers. The platform is engineered to reduce churn, recover failed payments, and increase customer lifetime value through features like cancellation flows, dunning management, and customer self-service portals.
Loop differentiates itself with a high-touch customer success model, including dedicated customer success managers and 24/7 support, backed by a strong engineering-first culture. The company is trusted by fast-growing DTC brands and has been recognized for excellence in customer support and product quality on the Shopify App Store.