Introw is a partner relationship management platform that puts partners first. The company builds tools to help vendors and partners collaborate with full visibility, aligned incentives, and shared success. By integrating directly into existing workflows like Slack, Microsoft Teams, and CRMs, Introw enables deal registration, coaching, and engagement without requiring partners to log into a portal.
Founded in Ghent, Belgium, Introw was created to solve the challenges businesses face in building meaningful B2B partnerships. The platform focuses on increasing partner adoption and performance by reducing friction and meeting partners where they already work. It supports features like AI-powered deal coaching, content enablement, commission automation, and embedded partner portals.
Introw emphasizes values like hustle, honesty, and humility, aiming to help partnerships grow faster and perform better every day. The platform is SOC 2 Type 2, ISO 27001, and GDPR compliant, ensuring security and trust for enterprise customers.