We are an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, we specialize in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector.
We create irrational desire for luxury brands. Irrational desire is not based on reason, logic or understanding, but rather an inexplicable, aching lust to acquire, and, at times, be part of something bigger. As part of VML, and as WPP’s integrated luxury boutique, our mission is to optimize the critical mix of allure, status, rarity and mystery for brands.
Our capabilities include Strategy + Brand Consulting, Experiential + Activations, Creative, Design, Media Planning, Digital Platforms, Social, Analytics, Production, and Public Relations.