Hard Rock is a global leader in entertainment, gaming, and hospitality. The brand offers unique experiences through its hotels, cafes, casinos, and live entertainment venues worldwide.
Founded in 1971 with a single cafe in London, Hard Rock has grown into a worldwide brand with locations across 68 countries. Today, it is guided by the Seminole Tribe of Florida and features iconic dining, music memorabilia, thrilling gaming, and luxury accommodations.
Hard Rock also operates Unity by Hard Rock, a loyalty program that rewards guests across hotels, casinos, cafes, and shops, and offers digital experiences through Hard Rock Games and Hard Rock Bet for online gaming and sports betting.