GWI provides global human insights to help brands and agencies understand their audiences. The company offers access to consumer insights from real people around the world, enabling businesses to make confident, data-driven decisions.
Through its platform, GWI delivers verified human insights across 50+ markets, with data from over 2 million interviews annually. Its AI-powered analyst, Agent Spark, delivers fast, trusted answers based on 35 billion data points, helping teams build profiles, test strategies, and uncover trends without training.
GWI’s solutions support marketing, sales, product development, and research teams across industries such as media, gaming, finance, and sports. The platform integrates into existing systems and AI tools, offering real-time access to audience intelligence including interests, behaviors, and attitudes.