True performance comes from showing up when people are ready to respond. GumGum helps brands reach audiences in the moments they’re most receptive by aligning to how they think, feel, and act in real time.
The company powers The Mindset Graph™, a proprietary technology that captures shifts in consumer receptivity across CTV, digital video, and display environments. This enables advertisers to deliver messages when people are most open to them, improving campaign performance.
GumGum serves brands, agencies, publishers, and platforms with contextual intelligence, attention metrics, and high-impact creative solutions. It operates a global exchange enriched with brand safety and works with over 3,000 brand partners and 1,000 agency partners.
