Forrester helps business and technology leaders use customer obsession to accelerate growth. The company empowers organizations to put the customer at the center of leadership, strategy, and operations, supporting them in navigating change with confidence.
Through a unique continuous guidance model combining research, consulting, and live events, Forrester enables leaders to stay ahead of evolving challenges. Its insights are drawn from surveying over 500,000 consumers, executives, and tech leaders annually, providing data-driven perspectives on strategy, technology, and customer experience.
Forrester delivers trusted advice through proprietary research, advisory services, and immersive events. It has reinvented research for the AI era with Forrester AI, integrating expert insights directly into workflows like Microsoft 365 Copilot and Teams to support real-time decision-making.