Fabulous is an award-winning self-care coaching app that harnesses the power and wisdom of behavioral science to help users develop lasting healthy habits. It serves as an accountability partner in your pocket, guiding you to create meaningful daily rituals and stack habits into routines that support personal goals.
Born at Duke University’s Center for Advanced Hindsight, Fabulous uses a science-backed approach to behavior change. The app offers on-demand coaching, human coaching sessions, and structured routines to help users build better mornings, focus on deep work, and improve overall well-being.
The company has helped over 37 million people build healthier and happier lives through its family of well-being apps, which include tools for healthy eating, ADHD organization, stress relief, sleep tracking, and purpose finding.