Precisely target Healthcare Professionals (HCPs) on social media and across the internet using NPI-level targeting. Equals 5 enables pharmaceutical and healthcare brands to reach physicians with precision through digital channels where they spend most of their time online.
The platform offers a proprietary NPI-to-consumer data graph that allows for 1-to-1 matching and activation of target lists across major social, programmatic, and medical networks. This ensures accurate delivery of campaigns and real-time, user-level reporting on engagement.
With support for 20+ channels including 8 social media networks, programmatic, CTV, and medical networks, Equals 5 helps brands maximize reach across 25 physician specialties. The platform is designed to overcome challenges in traditional HCP engagement such as low email performance, limited rep access, and overloaded medical networks.