EDO empowers the advertising industry to maximize Convergent TV media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world.
By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights.
Founded in 2015 by Edward Norton and Daniel Nadler, EDO pioneered the use of AI and data science to modernize TV advertising measurement, helping brands and networks understand the true effectiveness of their ads by connecting TV ad exposure to online behavioral outcomes.
Today, EDO works with leading brands, agencies, networks, studios, and streaming platforms to deliver predictive, sensitive, and scalable measurement across all major advertiser categories and media environments.