Thailand's leading full-service FMCG distributor with extensive experience in the consumer products industry, CP Consumer partners with both local and international brand owners to deliver end-to-end solutions — from marketing strategy and sales management to nationwide distribution, logistics, and financial services driving sustainable growth for our partners' brands in Thailand and across the region.
Our company is a full-service fast-moving consumer goods (FMCG) distributor, providing end-to-end solutions for brand owners who want to grow in Thailand and selected international markets. We manage sales, marketing, and channel strategy across modern trade, traditional trade, and online platforms, supported by nationwide warehousing and logistics capabilities. With a strong financial management backbone and deep relationships with key retailers, we help partners launch, build, and scale their products efficiently from shelf placement to sustainable category growth.
Established in 1989, CP Consumer has over 36 years of experience in the FMCG business, offering comprehensive distribution coverage across modern and traditional trade outlets nationwide. The company emphasizes people as the heart of its success, fostering a team-oriented and inspired work environment that encourages innovation, continuous learning, and career development.
CP Consumer operates under core values known as the CPG Way, which include sustainability, speed and quality, simplification, adaptability to change, innovativeness, and integrity. These principles guide the company’s operations and employee behaviors, ensuring alignment with long-term vision and mission while building trust with customers, shareholders, and society.