Built by experienced CPG operators, Confido replaces manual workflows, siloed planning processes, and fragmented data across systems with a single intelligent platform for finance, accounting, sales, and operations teams.
Confido provides AI-powered automation for retail accounting, cash application, deduction management, trade promotion management, and supply chain planning. It serves as a unified system for CPG brands to streamline financial operations, improve forecasting accuracy, and gain real-time visibility across sales, inventory, and trade spend.
The platform connects data from syndicated sources, retailers, distributors, and ERPs, enabling teams to automate reporting, planning, and reconciliation processes. Confido is trusted by over 200 leading CPG brands, from startups to category leaders, to drive efficiency and scale operations.