We are a design and marketing agency that specializes in Japan and U.S. market entry and growth.
btrax helps global companies expand into new markets by combining strategic design, cultural insights, and marketing expertise. With teams based in San Francisco and Tokyo, the company bridges the gap between Western innovation and Japanese business practices.
The agency offers services such as product design, brand localization, market research, and digital marketing, enabling startups and enterprises to successfully enter and scale in Japan and the U.S. They emphasize user-centered design and deep cultural understanding to create meaningful brand experiences.
Through their blog, Freshtrax, they share insights on design, startups, business trends, and Japanese localization, reflecting their thought leadership in cross-cultural innovation.