Baton is a platform that connects buyers and sellers of small businesses with data, transparency, and expert support. The company was founded to help small business owners who have spent years building their businesses successfully transition and pass on their legacy.
Backed by experienced M&A advisors, Baton streamlines the process of selling a business, helping owners close deals 50% faster than the industry average and at half the cost of traditional brokers. The platform offers tools for business valuation, private market testing, and end-to-end transaction support.
Baton also empowers buyers by providing access to off-market businesses, detailed financials, and owner interview videos—all through a single-platform NDA. With white-glove support from analysis to closing, buyers are 10x more likely to close a deal successfully.
The company was inspired by personal experiences of founders whose families struggled to value and sell small businesses. Baton’s mission is to make small business ownership attainable for everyone by democratizing access to reliable data and trusted expertise.