Responsibilities
- Be a thought leader and expert in Media Planning, Media Buying, and Communications Planning
- Build our media strategy across our portfolio of brands (core brand and verticals) and international markets (UK, IE, DACH, BENELUX, FR, SE, DK, NO, ANZ, IT, ES)
- Develop channel-agnostic connections strategies that unify brand messaging across ATL, digital, social, experiential, and emerging platforms, informed by consumer journey insights
- Champion media innovation and a mindset of test and learn, to ensure we continually innovate the way we reach our audiences
- Lead the development of audience-first, insight-led communications frameworks that align creative, media, and messaging across touchpoints
- Collaborate closely with creative teams, brand strategy, CRM, social, performance marketing, and media agency partners to ensure seamless activation of full-funnel, integrated campaigns
- Build, lead, and develop a team of highly-capable media buyers, planners, and connections strategists, while contributing to our authentic, inclusive, and performance-driven culture
- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
- Evolve our measurement frameworks for brand building media and longer term impact channels to ensure effective ROI/ROAS in partnership with our Analytics and Data Science teams
- Lead and guide translation of brand goals to the brand strategy and activation teams, and media partners
- Own campaign management and reporting, including in-depth analytics of ROI and Brand health metrics
- Ensure consumer and cultural insight are embedded in all planning, and lead cross-channel orchestration that balances short- and long-term brand objectives
Requirements
- A Bachelor’s degree with a strong academic record and/or proven relevant experience in a brand marketing or media planning role
- 10+ years of experience directly managing marketing campaigns at an annual multi-million Euro media budget
- Strong analytical skills, with the ability to use data to optimize performance frequently
- Deep experience in connections planning and communications strategy with a track record of building channel-agnostic brand campaigns that drive measurable impact
- A strong understanding of advertising, targeting, and marketing technology in the ATL space, including cross-channel orchestration
- A deep understanding of testing frameworks to optimise media mixes (e.g. geo lift incrementality tests, brand lift studies)
- Experience with marketing measurement and analytical models such as MMM
- The ability to write concise, clear, and data-driven strategies in a narrative format
- Strong written and verbal communication skills in English language, with the ability to influence senior stakeholders and cross-functional teams
Nice to Have
- A cross-channel media strategist with a strong understanding of how media, messaging, and moments intersect to drive brand and business outcomes
- Innovative & solutions-oriented — developing new ways of approaching complex problems, and proactively seeking input from peers and leaders in problem solving
- Able to cultivate high-performing teams, leading with vision and exhibiting a willingness to immerse yourself in intricate details without hesitation
- Able to collaborate across multiple teams, working in a fast-paced and matrix organization
- An excellent communicator, able to interact with Marketing Leadership and C-suite to explain the strategy and commercial impact of your budget
- Proactive and find enjoyment in generating fresh ideas, while also possessing the capability to articulate the rationale behind them
- Intellectually curious and data centric, looking for ways to continually refine your own understanding and unearth new insight
Additional Information
- Able to interact with Marketing Leadership and C-suite to explain the strategy and commercial impact of your budget
